MIAMI, FL - July 15, 2024 - Anchors down. Clip in! Virgin Voyages, Richard Branson’s newest award-winning travel brand, is teaming up with SoulCycle, the iconic indoor cycling workout, in a summer collaboration of epic proportions. Known for its bikes that go nowhere for people that go everywhere, SoulCycle is giving riders a chance to set sail on Virgin Voyages’ legendary fleet and bringing the magic of Soul to the high seas.
In a first-of-its-kind wellness partnership for the two powerhouse brands, Virgin Voyages and SoulCycle are asking fans to Seas the Ride this summer. Launching today and cycling through Sept. 6, the partnership includes a worldwide cruise giveaway across SoulCycle’s 61 studios. Riders can join the ultimate summer challenge celebrating music and community, sweating it out for a chance to win an exclusively adult sailing with Virgin Voyages at every studio.
Virgin Voyages is also bringing its epic vibes to SoulCycle rides, turning 15 studios red throughout the summer. Amped up with vibrant lighting, lively music, Happenings Cast cameos, branded summer goodies and locally sourced bites & sips inspired by the culinary delights on Virgin’s ships, the themed rides are giving riders a taste of what it means to set sail the Virgin way.
Fans can clip in at the following themed rides:
- The Barn (Bridgehampton) - Saturday, July 20 - 11:30 a.m.
- Tribeca (New York City) - Tuesday, July 23 - 5:30 p.m.
- NoHo (New York City) - Thursday, July 25 - 6:30 p.m.
- West Hollywood (California) - Friday, July 26 - 12:00 p.m.
- Bronxville (New York) - Saturday, July 27 - 7:15 a.m.
- Old Town (Chicago) - Thursday, August 1 - 8:30 a.m.
- River Oaks (Houston) - Saturday, August 3 - 1:30 p.m.
- Seaport (Boston) - Thursday, August 8 - 6:30 p.m.
- Buckhead (Atlanta) - Saturday, August 10 - 11:45 a.m.
- Palo Alto (California) - Saturday, August 17 - 11:45 a.m.
- Union Street (San Francisco) - Thursday, August 22 - 6:30 p.m.
- Coral Gables (Miami) - Saturday, August 24 - 10:45 a.m.
- Pasadena (California) - Thursday, August 29 - 9:30 a.m.
- Brickell (Miami) - Friday, August 30 - 10:30 a.m.
- Seattle (Washington) - Saturday, August 31 - 10:45 a.m.
Bringing the partnership from land to sea, the Seas the Ride partnership is also setting sail with a series of heart-pumping, high-energy rides aboard Valiant Lady. Taught by SoulCycle’s very own Isaiah Alexander, Virgin’s July 19-24 sailing, “Miami, Grand Turk & Back,” will feature both morning and afternoon cycling classes in B-Complex. With floor-to-ceiling windows peering out to the azure open waters of the Caribbean, Burn + Bike’s powerful energy will set the stage for unforgettable SoulCycle classes at sea.
Just named the No. 1 mega-ship ocean cruise line in Travel + Leisure’s 2024 Readers’ Choice Awards, Virgin Voyages is making waves for its disruptive approach to cruising. Each voyage includes a healthy dose of vitamin sea with all group fitness classes – from HIIT and restorative yoga to bungee and spinning – included in the voyage fare. Paired with healthy menu options, a suspended running track and mermaid-inspired spa, Virgin Voyages is primed for a wellness escape on the high seas.
To celebrate the partnership, Virgin Voyages is offering SoulCyle riders an exclusive discount on both dreamy Caribbean and irresistible Mediterranean getaways.
Book a ride at www.Soul-Cycle.com and learn more about the partnership by visiting www.VirginVoyages.com.
About Virgin Voyages
Promising to Create an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Delivering unforgettable, relaxing vacations at sea, Virgin Voyages launched at the end of 2021. Inspired by superyacht design, its fleet of Lady Ships exemplify an elevated, boutique hotel at sea with contemporary spaces that strike the perfect balance of nautical chic and glamour. Currently departing from the sun-soaked cities of Miami, Barcelona, Athens and San Juan, the fleet offers more than 60 unique itineraries, sailing to 100 incredible ports of call. On-board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows are on the agenda. Paired with modern, tech-savvy cabins, designer suites fit for a rockstar and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm. In 2023, Virgin Voyages won Condé Nast Traveler’s top honors in its highly coveted Readers’ Choice Award for the best large ocean cruise line and swept the Cruise Critic Cruisers’ Choice Awards - the first time a brand has won in all five categories.
About SoulCycle
SoulCycle is a high-intensity indoor cycling studio that redefines feel-good-fitness by creating the space to feel through movement. SoulCycle’s riders step into their sanctuary and remain rooted in gratitude and supported by their community throughout the 45-minute workout. The signature classes are designed to strengthen your mind, body and soul with dynamic coaches and rhythm-packed playlists.
Launched in New York City in 2006, SoulCycle spans over 60 studios across the U.S. and U.K. and draws in a loyal community of riders year after year. SoulCycle’s studios are popular destination spaces outfitted with curated art and the brand’s proprietary retail fitness and lifestyle collection, Soul by SoulCycle.
Media Contact
Michelle George, Sr. PR Manager || michelle.george@virginvoyages.com
Assets
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Credit: Virgin Voyages
